BCICS was delighted to host nine representatives
from the Seikatsu Club, a Japanese consumer co-operative, from
October 16 to 22. The delegation included Mr. Eiji Kono, its President,
Mr. Yoshiyuki Fukuoka, the managing director of the Club's central
union, three board members from clubs located in Yokohama and
Tokyo, the executive director from Nagano, a member of the planning
department at the Saitama Club, and two members of Seikatsu's
Policy Making by the Citizens' Sector.
The Seikatsu Club is one of the most interesting
co-operatives in the world. It was formed in 1965 by housewives
concerned about the quality of the milk in local stores and has
since grown to include 230,000 households in eighteen co-operatives
that are associated in a central union. Most of the food sold
through the co-operatives is delivered in special vans to neighbourhood
groups of 8-12 families called hans.
Seikatsu is particularly concerned about the
quality of the food its members eat, about reducing the costs
of goods by eliminating advertising, and by presenting a limited
but adequate choice of quality goods. Having established close
relationships with farmers and farm organisations the Seikatsu
Club has special programmes to deliver high quality, organically
produced milk, poultry and pork products to its members. Members
can choose to go to the countryside and talk to farmer suppliers
about their crops and the issues confronting rural societies.
This procedure is part of what the club calls a "mass audit" approach,
in which members play a significant role in appraising the co-operative's
daily activities.
Seikatsu has undertaken special campaigns to
reduce the use of soaps harmful to the environment and it has
sponsored candidates in local elections who are interested in
enhancing environmental practices in communities and resisting
the development of genetically modified foods. The club has been
successful in placing 150 people, many of them women, in local
councils and assemblies.
Women form about 99 percent of the memberships
of the club and many of the board members of the local co-operatives
and the central organisation are women. The club has undertaken
special programmes to address issues confronting Japanese women.
It has, for example, organised 150 worker co-operatives, (called
collectives in Japan because there is no law covering working
co-operatives), most of which employ women in service industries.
In recognition of its outstanding record in environmental, business
and social areas, the Seikatsu Club received the Right Relationship
award, the "alternative Nobel Prize," in 1989.
While in Victoria, the delegation made a public
presentation at the university, entitled "Food Security and the
Conscious Consumer" and two members of the group spoke to a class
in Japanese Studies within the Asia and Pacific Studies Department.
The presentation was repeated in Vancouver, where the group also
visited B.C. Wood Co-op on Granville Island, Vancouver City Credit
Union and Mountain Equipment Co-operative. The visitors attended
the annual co-op luncheon, sponsored by CCA BC Region and made
a short presentation.
For the last three days of the visit the delegation
the group, along with BCICS Director Ian MacPherson and Research
Co-ordinator Kathleen Gabelmann, travelled to several coastal
communities where they learned about some of the activities of
both new and old co-operatives. On Cortes Island the group visited
several of the many oyster and clam operations owned and operated
by members of the Cortes Island Shellfish Co-operative, who provided
detailed explanations about the shellfish operations. Following
a luncheon of locally grown foods at an island home, where members
exchanged more information about their co-ops, the group went
on to see the displays at an environmental home show at the Manson's
community hall.
On the second day of the islands tour the group
made its way to Telegraph Cove and embarked on a day-long boat
trip to see, and learn about, the marine, air, and land ecology
of Johnstone Strait, Blackfish Sound, and the lower reach of Queen
Charlotte Strait.
On the final day the group journeyed to Malcolm
Island and the town of Sointula, a place famous for its co-operative
activities. There they toured the Malcolm Island Shellfish Co-operative,
which is developing a land-based abalone fishery using new technologies.
Following this the group enjoyed a delicious
luncheon at the bakery/café part of the Wild Island Foods Co-operative
and heard the story of the co-op's development from two of the
co-op's founding directors. Manager Jean Hadley gave a guided
tour through the co-op's various operations. Wild Island is a
community co-op that is establishing an ethical, innovative food
processing facility and product development services.
The group then visited the Sointula Co-operative
Store, the oldest co-op in British Columbia, having started in
1909. In telling the story of the co-op Pat Roper, co-op director,
tantalized the curiosity of the Japanese co-operators about the
co-operative history of Malcolm Island, and she graciously escorted
the group to the local museum, a lively and active place filled
with an incredible array of artifacts.
All the visits were featured by enthusiastic
discussions and thoughtful exchanges. Much was learned and many
friendships were formed.